Branding Questionnaire

GENERAL INFORMATION

Company Name

Title/Role

Email Address

Website

http://

What industry are you in?

What is your primary service or product?

CLIENTELE AND TARGET MARKET

How would you describe your most common customer/consumer?

What kinds of people would you love to start appealing to more? Who have you been dying to win over? Or are you simply looking to attract more of the same people?

Are there any audiences or demographics you’ve been surprised to attract? If so, who?

COMPETITION

Who would you consider to be your most significant competitor? Don’t hesitate to list more than one and include website links.

In your mind, what sets you apart from your competitors? What advantages do you have over them?

ESTABLISHED BRANDING

Do you have a logo?

If you do, how old is it?

Are you happy with your current logo? If not, what about it would you change?

Do you have access to the source files for you logo?

Does your brand have a slogan? If so, what is it?

What are some of your brand's values?

How would you describe your brand's voice? Is it casual, quirky, intense?

What would you say is your brand's mission?

FUTURE BRANDING

Are there any colors you were expecting to see used in your new brand?

Are there any colors you want me to avoid using?

What are 10 keywords you want to associate with your new brand?

How do you want people to perceive your new brand?

Are there any logos/brands in your industry that you are drawn to? What specifically do you like about them? Please provide links to their websites if applicable.

What are your main forms of advertising as of right now (e.g. print, digital, social, etc.)?

What is the deadline for this project?

Is your deadline fixed or flexible?

What is your budget range for this project?

Anything else you want to tell me that we didn’t cover?